No Need for Nostalgia in Energy

Exploring environmental awareness through immersive virtual performance

An immersive VR brand activation developed for Hyundai Türkiye.

Services
Immersive Virtual Reality Experience
Client
Greenpeace
Year
2017

Through immersive VR performance and collaborative digital painting, the project transformed environmental awareness into a collective virtual experience.

Developed as part of Greenpeace Mediterranean Turkey’s “No Need for Nostalgia in Energy” campaign, this VR performance project explored nuclear energy through references to historical events and popular culture, transforming environmental awareness into an immersive collective experience.

The project brought together artists Diogo Barros Pires and Sebnem Soher within a shared virtual environment created using Tilt Brush. During the live VR performance, the artists collaboratively illustrated a continuously evolving digital world in real time, turning virtual space into a performative and interactive artistic medium.

Designed as both a live performance and participatory experience, the project invited audiences not only to observe the process but also to actively experience and contribute to the shared virtual environment. By combining immersive storytelling, digital painting, and audience interaction, the experience created an accessible platform for discussing energy futures and environmental responsibility.

Through this project, Apollo XR explored the potential of virtual reality as a social and artistic medium capable of connecting technology, collective participation, and environmental activism within a shared immersive space.

Saint Joseph Fenerbahçe Park - Community Garden VR Mobile training application is online on Google Play Store and App Store.